Charlie Smith's profile

BBC Brand Campaign - Where Next?

Charlie Smith
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The 60" launch TV advert that charts the BBC's contiuned innovations across its 90 year history
BBC innovation where next the beatles Technology future media Olympics wimbledon RKCR Y&R Ceefax Charlie Smith iplayer queen
We also worked with the BBC to create an interactive timeline with more information on their innovations over the years: http://www.bbc.co.uk/historyofthebbc/wherenext/
 
As well as a Behind the Scenes film of creating the campaign itself: http://www.bbc.co.uk/historyofthebbc/wherenext/behindthescenes.shtml

 
BBC innovation where next the beatles Technology future media Olympics wimbledon RKCR Y&R Ceefax Charlie Smith iplayer queen
We created campaign posters showcasing the innovations
BBC innovation where next the beatles Technology future media Olympics wimbledon RKCR Y&R Ceefax Charlie Smith iplayer queen
And released a teaser GIF before the camapign launched to generate chatter on the BBC's social media channels
BBC innovation where next the beatles Technology future media Olympics wimbledon RKCR Y&R Ceefax Charlie Smith iplayer queen
BBC innovation where next the beatles Technology future media Olympics wimbledon RKCR Y&R Ceefax Charlie Smith iplayer queen
We also created digital display ads to drive people to the timeline
BBC Brand Campaign - Where Next?
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Charlie Smith's profile

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Charlie Smith's profile
Los Angeles, CA, USA

BBC Brand Campaign - Where Next?

This is a cross media campaign for the BBC called ‘Where Next?’ which is the broadcaster's first brand campaign for 6 years. The brief was to dem Read More

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives